Following our post last week, we have put together a few tips to help improve your search rankings on google.
“Allow me to start by stating that, money alone can not buy you Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime.”
Here are a few ways that can help:
- Improve your website’s UI. According to a study on ranking factors by SEMrush, the top four ranking factors are site visits, time spent on the site, pages per session, and bounce rate. All those are directly related to the experience your website is providing your users. If your website has a simple clean layout, easy to navigate, enjoyable to use, and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your site rankings.
- Write informative content and optimize for SEO. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Avoid putting off SEO when writing your content. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
- Get more backlinks. Backlinks—links from other sites to yours are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
- Improve your page speed. Google began using mobile page speed as a ranking factor recently, and while it was said that the “speed update” will only affect a small percentage of sites, it’s still a good idea to make sure your site is as fast as possible both to improve your search rank and provide a good user experience.
- Update your content regularly and fix broken links. You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule and make updates as needed. Also having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use tools like BrokenLinkCheck and Dead Link Checker to find any broken links.
- Optimize your images. Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and always describe your images using the alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
- Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, but there is also a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.
- Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content and get your business listed in local directories, and improve your online reputation with great online reviews.
- Have a link-worthy site. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas the “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization but also adds value to your readers, including those with disabilities or who are using screen readers.
- Aim for “position zero.”When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.